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The Climb

Mar 26, 2020

Navigating a crisis is tough in any industry. But when you’re a marketing agency, it can be even tougher.

For instance, how many months of capital do you have on hand? Hopefully more than 1-3 months. According to our guest Nick, that’s the average. And based on what he’s saying, you need 6 months or more.

He’s a...


Mar 22, 2020

Charlie’s authentic. No one can argue this.

He’s always hustling. He’s a hustler. But not in the conman type of way. Rather, in the “lots of action” kind of way. Although he thinks it can be a problem. I’d argue this.

But then again, maybe I think too much. ;)

Over the last 14 years, he’s honed the actions...


Mar 15, 2020

Geoff is a through and through entrepreneur.

He started his first business in high school. He started his agency when in college. And he’s owned multiple businesses since then, including some ice cream shops. He’s still starting businesses. He won’t stop.

Why would he?

He’s not a set it and forget it guy. He’s...


Mar 8, 2020

What’s your purpose? Does it align with your agency’s purpose?

Here's another thing to consider, are you trying to make your agency something it’s not?

These are questions Jeb Banner kept asking himself. He was the CEO of his agency, kept hitting walls and got burned out. Although while he was still running it, he...


Mar 2, 2020

Kerry’s agency was a lifestyle business. She had no idea. But when she discovered this, she wanted a growth business.  

She maximized the value of her agency beyond the revenue and profit margin. She focused on differentiation, processes and specialization — working with B2B tech firms. 

She also stopped thinking of...